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The article explains the problems in each stage of the coffee supply chain, and it impacts various negative consequences to the environment, society, and economy. The labor exploitation in the coffee production stage and the method of growing coffee plants affect the ecosystem of the plant and animals. The coffee supply chain has three main characters: farmers, distributors, and retailers. The adverse problems impact these three main characters in multiple ways. We, as consumers, should be aware of the severe problem happening to them and do our best to prevent this issue.

This is a controversial topic for people who drink coffee but don't know what issues are happening in real life. It's time to understand the situation from the three main characters' perspectives, and they can learn about the sustainability problems in the coffee supply chain.

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SAP BrandVoice: The Sustainability Problems Percolating In The Coffee Supply Chain

Exploring consumer lifestyles

How Americans understand the coffee information

People most frequently purchase coffee beans in supermarkets, where sales occur without a salesperson; only advertisements are nearby, reaching consumers interested in coffee bean products. In coffee chain shops, consumers can buy coffee beans branded under the shop's name. Their understanding of the coffee information comes from the branding and the assistance of salespeople.

How much does it cost in type of bean?

There are two main types of coffee produced worldwide: Arabica and Robusta. The price difference between them is almost twice, and the chart explains that Arabica consistently costs more than Robusta over ten years.

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<aside> πŸ’‘ Extreme and unpredictable weather has resulted in Arabica yields being 40% lower than the previous year. This loss amounts to roughly two-thirds of American coffee consumption and has led to skyrocketing prices for Arabica beans as supply dwindles, and demand continues to climb.

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