Sprint 1: Research → Sprint 2: Research Analysis → Sprint 3: Ideation → Sprint 4: Prototype
After we defined our target audience, our persona Alice, we started to brainstorm the concept that effectively solved her problem.
I set the timer to ten minutes for the team to brainstorm the ideas on the sticky notes with a title of the concept idea, a sketch that shows what it looks like, and a caption describing the concept. After ten minutes, each of teammate shared their ideas to the team then we organized all the ideas into two categories, “Absurd Ideas” for thinking out-of-the-box and “Big Ideas” for practical solutions.
<aside> 🔥 During the process, everyone's opinions and ideas were welcomed and valuable.
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All of our five team members voted for all the ideas based on impact and feasibility, guiding the possibility of the decision to pursue. Every teammate has 5 votes on two aspects: impact and feasibility.
<aside> 💡 Possible decision to consider The most vote on impact → Car Pool Friendship The most vote on feasibility → ”Say-hi” Zone
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Once we had voted on our ideas, taking into account their potential impact and feasibility, we organized them into a prioritization grid. This grid allows us to visualize the possibilities of each idea, ranging from 'Quick Wins' which are low cost and have less impact, to 'Big Bets' which represent high-risk, high-reward ideas that could significantly change the game.
Specifically, “Car Pool Friendship”, which is under the ‘Home Runs’ zone, is to find people who have similar time schedules to do things together. People get a chance to meet new people, and that’s how social connection starts without spending extra time.
We reimagine the better future journey of Alice with the carpool idea. She has a total of the same four steps both on the journey in the past and the journey of a better future. Even though the steps are the same, her journey has gotten better.
With all of the challenges stated before, Alice found our app that could help her to solve the problems. She can find and meet people who have similar routines, which helps her to get social connections without spending extra time socializing. After getting to know people by doing things together, Alice starts to build friendships with new people. She feels joyful to live in Toronto because she successfully overcomes the obstacles of adaptation.
<aside> 💡 The advantages of using apps to support students include portability, immediacy, accessibility, convenience, and anonymity. Marshall JM, Dunstan DA, Bartik W. The digital psychiatrist: In search of evidence-based apps for anxiety and depression.
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