**Understanding** → Brainstorming → Researching → Designing
After our team all agreed that the idea of printer erasing ink was going to be remarkable and stand out from others, we started to prove our ideas by researching our target users and thinking about who would impact the most, at the same time researching what problem is happening in real life, how much impact we could bring to the world if exist.
3.5 million tons
A single large pulp and paper mill consumes 3.5 million tons of wood in a year.
The second largest
The United States is the second-largest paper consumer in the world as of 2021.
26 million tons
26 million tons of paper waste hit landfills in the United States every 12 months.
<aside> 🌳 4 million tons of copy paper = 100 million trees chopped down
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The number of pages consumed in U.S. offices is growing by about 20% each year.
There is a high demand for sustainable solutions in this market. Corporations, Offices, and Institutions are constantly seeking new and better ways to reduce their environmental impact while also improving their operations.
Overall, targeting clients for a solution to reduce paper waste makes sense due to the high volume of paper usage, the need to comply with legal and regulatory requirements, environmental concerns, and the potential for cost savings.
Why do we spend so much paper without noticing? It is due to three major factors: